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Consumer behaviour
23
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23
Brand management
22
Markenführung
22
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11
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11
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11
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Calder, Bobby J.
64
Sternthal, Brian
47
Tybout, Alice M.
34
Malthouse, Edward C.
20
Brendl, C. Miguel
9
Malaviya, Prashant
9
Meyers-Levy, Joan
6
Grant, Susan Jung
5
Iacobucci, Dawn
4
Lee, Angela Y.
4
Calkins, Tim
3
Chattopadhyay, Amitava
3
Hollebeek, Linda D.
3
Kisielius, Jolita
3
Nam, Myungwoo
3
Phillips, Lynn W.
3
Wan, Echo Wen
3
Wang, Jing
3
Zaltman, Gerald
3
Andrade, Eduardo B.
2
Bakamitsos, Georgios A.
2
Bonezzi, Andrea
2
Brodie, Roderick J.
2
Carpenter, Gregory S.
2
Cole, Catherine A.
2
Craig, C. Samuel
2
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2
He, Sharlene
2
Henderson, Geraldine R.
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Henderson, Geraldine Rosa
2
Hong, Jiewen
2
Janiszewski, Chris A.
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Jiewen Hong
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Keller, Punam Anand
2
Kolsky, Richard
2
Kotler, Philip
2
Laran, Juliano
2
Leblebici, Huseyin
2
Lee, Michelle P.
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Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of Consumer Research
17
Kellogg on marketing
14
Journal of marketing research : JMR
7
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Kellogg on advertising & media : the Kellogg School of Management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Consumer psychology review
2
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2
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2
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2
AMS review : official publication of the Academy of Marketing Science
1
Applications of management science : a research annual
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
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Biometrics and neuroscience research in business and management : advances and applications
1
Brand management ; Vol. 1
1
Business Horizons
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Business horizons
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Consumer and industrial buying behavior
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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Cutting edge international research
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European Journal of Operational Research
1
European journal of operational research : EJOR
1
Faculty & research / Insead : working paper series
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Foundations and trends in marketing : FTMKT
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Handbook of research on customer engagement
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Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
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ECONIS (ZBW)
93
OLC EcoSci
21
RePEc
21
USB Cologne (EcoSocSci)
5
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111
The gap between the vision for marketing and reality
Kotler, Philip
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009660433
Saved in:
112
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
113
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
114
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
115
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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116
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
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117
Evaluating consumer protection laws : 2. promising methods
Phillips, Lynn W.
;
Calder, Bobby J.
- In:
Journal of consumer affairs : official publication of …
14
(
1980
)
1
,
pp. 9-36
Persistent link: https://www.econbiz.de/10002640853
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118
Evaluating consumer protection programs : P. 1. Weak but commonly used research designs
Phillips, Lynn W.
;
Calder, Bobby J.
- In:
Journal of consumer affairs : official publication of …
13
(
1979
)
2
,
pp. 157-185
Persistent link: https://www.econbiz.de/10002640867
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119
Leadership as an outcome of social structure and process : a multidimensional analysis
Salancik, Gerald R.
;
Calder, Bobby J.
;
Rowland, Kendrith M.
- In:
Organization and administrative sciences
6
(
1975
)
2/3
,
pp. 81-101
Persistent link: https://www.econbiz.de/10002759804
Saved in:
120
Brand design
Calder, Bobby J.
;
Reagan, Steven J.
- In:
Kellogg on marketing
,
(pp. 58-73)
.
2001
Persistent link: https://www.econbiz.de/10001612975
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