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The effect of temporal frame on information considered in new product evaluation : the role of uncertainty

Grant, Susan Jung; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 897-913

Persistent link: https://www.econbiz.de/10003724553

Kellogg on branding in a hyper-connected world

Tybout, Alice M. (ed.); Calkins, Tim (ed.) - 2019

Persistent link: https://www.econbiz.de/10011998063

Cognitive and affective responses to advertising : [Fourth Annual Advertising and Consumer Psychology Conference ; held in Chicago, Ill., July 11-12, 1985]

Cafferata, Patricia (ed.); Tybout, Alice M. (contributor) - 1989

Persistent link: https://www.econbiz.de/10013502128

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M. (contributor); Calkins, Tim (contributor) - 2005

Persistent link: https://www.econbiz.de/10013490233

Kellogg on branding in a hyper-connected world

Tybout, Alice M. (ed.); Calkins, Tim (ed.) - 2019

Intro -- Kellogg on Branding in a Hyper-Connected World -- Contents -- Foreword -- Preface -- Overview of the Book -- How to use the Book -- Acknowledgments -- Introduction: The Power and Challenge of Branding -- Branding Defined -- Does Digital Mean the End of Brands? -- How Brands Add Value --...

Persistent link: https://www.econbiz.de/10012032606