Ming, Yaxin; Chen, Jing (Elaine); Li, Chenxi - In: International Journal of Bank Marketing 39 (2020) 1, pp. 147-166
Purpose: This study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to better target customers in the service industry. Design/methodology/approach: Using a data set from a large...