Iqbal Khan, Shahid; Bilal, Ahmad Raza; Ahmad, Bilal - In: Online Information Review 44 (2020) 5, pp. 1013-1025
Purpose: The purpose of this study is to investigate the impact of page-specific factors such as page language, posting frequency and community size on online engagement in the context of social media pages of news channels in Pakistan. Design/methodology/approach: For this research, official...