Gupta, Piyush; Sachan, Amit; Kumar, Rajiv - In: International Journal of Retail & Distribution Management 48 (2020) 7, pp. 687-706
Purpose: Based on social science theories of customer's action such as theory of planned behaviour, theory of reasoned action, and technology acceptance model, this paper adopts belief–attitude–intention model to study impact of perceived process-belief of different stages of e-service...