Abdul-Latif, Samshul-Amry; Abdul-Talib, Asmat-Nizam - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 616-633
Purpose Consumer racism describes the act of purchase discrimination based on ethnic and/or cultural differences. As the original consumer racism scale was developed based on a western context and environment, most of its items may be unsuitable for use in certain non-western countries. The...