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Introduction to Special Section
Berry, Leonard L.; Parasuraman, A. - In: Journal of retailing 69 (1993) 1, pp. 10-12
Persistent link: https://www.econbiz.de/10006638524
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Innovative healthcare delivery
Berry, Leonard L.; Mirabito, Ann M. - In: Business horizons 53 (2010) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10008378907
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A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard business review : HBR (2009), pp. 94-99
Persistent link: https://www.econbiz.de/10008327402
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Case in Point - It's More than Green to be Keen - At Keen, sustainability incorporates the whole person and the society they live within.
Seltman, Kent D.; Berry, Leonard L. - In: Marketing management : a quarterly business management … 18 (2009) 5, pp. 26-29
Persistent link: https://www.econbiz.de/10008328230
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Competing with quality service in good times and bad
Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-318
Persistent link: https://www.econbiz.de/10008262196
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SPECIAL FEATURE - Case in Point - Defending a 100-Year Brand - The Mayo Clinic brand is sustained by service performance, and protected by loyal patients and committed employees.
Seltman, Kent D.; Berry, Leonard L. - In: Marketing management : a quarterly business management … 17 (2008) 6, pp. 12-15
Persistent link: https://www.econbiz.de/10008152016
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The best companies are generous companies
Berry, Leonard L. - In: Business horizons 50 (2007) 4, pp. 263-270
Persistent link: https://www.econbiz.de/10007739033
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Serving unfair customers
Berry, Leonard L.; Seiders, Kathleen - In: Business horizons 51 (2008) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10007894590
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IN CONTEXT - Should Business Care About Obesity? Obesity in the United States has reached crisis proportions. Is this yet another societal problem to be loaded onto the shoulders o...
Seiders, Kathleen; Berry, Leonard L. - In: MIT sloan management review 48 (2007) 2, pp. 15-17
Persistent link: https://www.econbiz.de/10007598542
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Building a strong services brand: Lessons from Mayo Clinic
Berry, Leonard L.; Seltman, Kent D. - In: Business horizons 50 (2007) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10007612682