Purpose: This paper aims to attempt to explore the influence of network position on innovation performance, specifically for companies from a less-developed area in China. Design/methodology/approach: The paper uses a social network analysis method based on the data of high and new tech...

Purpose: Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands on Facebook....