-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …," "Uncertainty Avoidance," "Long-Term Orientation," "Indulgence"), a comparative analysis is carried out on the example of Poland …, Ukraine, Germany, France, and Hungary; the results of the authors' own development of this interdisciplinary problem are …

. Implementing this approach will ensure an increase in the competitive positions of Poland, Lithuania, and Ukraine and, as a result … founding countries of the new cooperation platform in Central and Eastern Europe -the "Lublin Triangle" (Poland, Lithuania …, Ukraine) -is carried out. The close similarity and wide complementarity of the national business cultures of these countries …

transformation in the future in the context of deepening internationalization. The results of the Polish-Ukrainian applied empirical …

globalization and the emergence of multinational corporations, have consolidated fragmented production processes into long and …

internationalization. For Polish entrepreneurs, the basic recommendations for establishing a business in Ukraine are justified. …The inspiration to create this summary was research carried out on the Polish-Ukrainian internationalization of … businessmen and government officials, as well as an analysis of legal acts related to establishing a business in Ukraine by …

(OFDI) and emerging multinational companies from Visegrád countries: The Czech Republic, Hungary, Poland, and Slovakia …. This type of internationalization is affecting mainly Visegrád neighboring countries and other countries in the region. The …