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Understanding Big Data and its application in the digital marketing landscape

Singaraju, Stephen Pragasam; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 9-21). 2022

Persistent link: https://www.econbiz.de/10012698265

The digital transformation of business : towards the datafication of the relationship with customers

Fernández-Rovira, Cristina; Álvarez Valdés, Jesús; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012665507

Business open big data analytics to support innovative leadership decision in Canada

Delanoy, Nadia; Kasztelnik, Karina - In: Business ethics and leadership : BEL 4 (2020) 2, pp. 56-74

Persistent link: https://www.econbiz.de/10012486605

Does big data improve financial forecasting? : the horizon effect

Dessaint, Olivier; Foucault, Thierry; Frésard, Laurent - 2020

We analyze the effect of alternative data on the informativeness of financial forecasts. Our hypothesis is that the emergence of alternative data increases the net benefit of collecting short-term information about firms' cash flows more than the benefit of collecting long-term information. If...

Persistent link: https://www.econbiz.de/10012392738

Does big data improve financial forecasting? : the horizon effect

Dessaint, Olivier; Foucault, Thierry; Frésard, Laurent - 2020

Persistent link: https://www.econbiz.de/10012419695

Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing

Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826

Persistent link: https://www.econbiz.de/10012494182

Social Big Data Analytics : Practices, Techniques, and Applications

Abu-Salih, Bilal; Wongthongtham, Pornpit; Zhu, Dengya; … - 2021 - 1st ed. 2021

Chapter 1. Social Big Data: An Overview and Applications -- Chapter 2. Introduction to Big data Technology -- Chapter 3. Credibility Analysis in Social Big Data -- Chapter 4. Semantic data discovery from Social Big Data -- Chapter 5. Predictive analytics using Social Big Data and machine...

Persistent link: https://www.econbiz.de/10012496200

A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making

Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537

Persistent link: https://www.econbiz.de/10012372713

Real-time big data processing for instantaneous marketing decisions : a problematization approach

Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569

Persistent link: https://www.econbiz.de/10012372716

Building an organizational digital twin

Parmar, Rashik; Leiponen, Aija; Thomas, Llewellyn - In: Business horizons 63 (2020) 6, pp. 725-736

Persistent link: https://www.econbiz.de/10012388263