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Advertising : critical readings
Moeran, Brian (contributor) - 2010
Persistent link: https://www.econbiz.de/10004945938
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Fall of PR and rise of advertising
Engeseth, Stefan - 2009
Persistent link: https://www.econbiz.de/10004946168
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Baked-in : creating products and businesses that market themselves
Bogusky, Alex; Winsor, John - 2009
"Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting …
Persistent link: https://www.econbiz.de/10004946257
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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the Twentieth Century
Sutton, Denise H. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004946274
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Encyclopaedia of sales promotion management
Satsangi, Alok - 1. ed.
Persistent link: https://www.econbiz.de/10004947188
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Building business with agents and distributors : a practical and profitable approach to selection, management and motivation
Jennings, Gary - 2008
Persistent link: https://www.econbiz.de/10004947274
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Digital advertising
McStay, Andrew - 2009
Persistent link: https://www.econbiz.de/10004948080
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The entrepreneur's guide to advertising
Ogden, James R.; Rarick, Scott - 2010
Persistent link: https://www.econbiz.de/10004948963
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Advertising and Chinese society : impacts and issues
Cheng, Hong (contributor) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004949026
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Prominente in der Werbung : Auswahl des geeigneten Prominenten und die Chancen und Risiken beim Einsatz in der Werbung
Brandes, Armin - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004949486