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This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization;...
Persistent link: https://www.econbiz.de/10012047972
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues and implications of hospitality and tourism management. The literature review includes the overview of hospitality management; the overview of tourism management; the importance of...
Persistent link: https://www.econbiz.de/10012048521
Persistent link: https://www.econbiz.de/10011419461