Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and...

Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically in the global North). The first of its kind,...

This paper explores the experience of The Day Chocolate Company (Day) in connecting small-scale cocoa farmers more directly into global markets by making the farmers significant shareholders, and therefore equity owners, within this fair trade company. It examines how Day combines both social...

Purpose: This paper aims to further the authors’ understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community,...

This paper critically examines the discourse surrounding fair trade mainstreaming, and discusses the potential avenues for the future of the social movement. The authors have a unique insight into the fair trade market having a combined experience of over 30 years in practice and 15 as fair...

Purpose: The purpose of this paper is to review the development and impact of the Social Enterprise Journal (SEJ) from its inception in 2005 until present day. Design/methodology/approach: The paper analyses the thematic content of SEJ and its impact data from 2005 until 2017. Findings: SEJ has...

Purpose – The purpose of this paper is to highlight the diverse world of social enterprise. Design/methodology/approach – This paper profiles 11 different social enterprises from around the world. These range from a profit-achieving business in a very competitive industry, but one with...