This paper critically examines the discourse surrounding fair trade mainstreaming, and discusses the potential avenues for the future of the social movement. The authors have a unique insight into the fair trade market having a combined experience of over 30 years in practice and 15 as fair...

Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and...

Fair trade critiques the historical inequalities inherent in international trade and seeks to promote social justice by creating alternative networks linking marginalized producers (typically in the global South) with progressive consumers (typically in the global North). The first of its kind,...

Purpose – Social media has become an important part of daily interpersonal communication in contemporary society. The purpose of this paper is to explore the attitudes of UK consumers by identifying the hidden information in tweets, and provide a framework which can assist industry...

This paper explores the experience of The Day Chocolate Company (Day) in connecting small-scale cocoa farmers more directly into global markets by making the farmers significant shareholders, and therefore equity owners, within this fair trade company. It examines how Day combines both social...

Purpose – The purpose of this paper is to gain a greater depth of understanding of both the pressures and barriers for embedding responsible management education (RME) within business and management schools. Design/methodology/approach – This paper utilises a longitudinal case study design...

Purpose – The purpose of this paper is to highlight the diverse world of social enterprise. Design/methodology/approach – This paper profiles 11 different social enterprises from around the world. These range from a profit‐achieving business in a very competitive industry, but one with...