This paper starts from the assumption that in our current world, dominated by fast-paced changes, culture has acquired increasing prominence, which is likely to affect interpersonal and business relationships alike. Therefore, relying on a number of cultural patterns (high and low context...

This paper starts from the assumption that in our current world, dominated by fast-paced changes, culture has acquired increasing prominence, which is likely to affect interpersonal and business relationships alike. Therefore, relying on a number of cultural patterns (high and low context...