Bin Yusuf, Jibrail - In: Journal of Islamic Marketing 1 (2010) 3, pp. 220-230
Purpose – The paper aims to examine sales promotional practices in Ghana, weighing their ethical implications from an … legitimacy of strategies used in sales promotion in Ghana and cites other relevant references from Qur'an and sunnah as … necessity for further research into the ethical dimensions of business practices, in general, in Ghana to promote ethical …