This chapter provides a general editorial introduction to the book, positions it in the literature, and explains its rationale and contribution. This book is a collection of previously unpublished and already published work on what the author calls "economemetics". All in all, this book presents...

This chapter provides an overview of memetics, starting with relevant terminology and examples of applications of memetics in other disciplines in Sect. 2.1. Section 2.2 highlights important contributions as well as cornerstones of the so-called "meme's eye view". Section 2.3 turns to some of...

This chapter addresses some important issues that have not received sufficient attention in the previous chapters. It should be noted, however, that each topic would justify a full paper or perhaps even a book in its own right. Therefore, this general discussion strives for conciseness rather...

This chapter concludes the book by explicitly stating some general limitations and by providing a summary and an outlook. The four general limitations acknowledged here are conceptual ambiguity, under-representation of creativity (or remix), neglect of co-evolution, and the unresolved question...

This book explores the question of whether and how meme theory or "memetics" can be fruitfully utilized in evolutionary economics and proposes an approach known as "economemetics" which is a combination of meme theory and complexity theory that has the potential to combat the fragmentation of...

Editorial Introduction: We are the Memes, Resistance is Futile -- A Brief Overview of Memetics and Some Essential Context -- It’s more than Complicated! Using Organizational Memetics to Capture the Complexity of Organizational Culture -- A Case for Economemetics? -- It’s a Match! Simulating...

While organizational and business researchers have fruitfully applied evolutionary theory at various levels of analysis, few utilize organizational memetics to capture the complexity of organizational culture. This article contributes to bridging the gap between theorizing and empirical research...