Andriotis, Konstantinos; Foroudi, Pantea; Marvi, Reza - In: Qualitative Market Research: An International Journal 24 (2020) 2, pp. 240-259
Purpose: Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love. Design/methodology/approach: A...