Allen, Alexis M.; Green, Todd; Brady, Michael K.; … - In: Journal of Consumer Marketing 37 (2020) 7, pp. 729-738
Purpose: The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. The authors predict that congruency of the CSR...