business, but since the 1990-ties franchising has been part of the western and developed world. Franchising in Macedonia is … movements, franchising as a way of growing business and creating new ventures did not develop in Macedonia. Thus, the paper aims … to understand this situation's reason and identify opportunities and threats franchising in Macedonia face. The first …

presents results of franchising in the world fashion industry and examines the situation in Croatia and North Macedonia. As a …Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and … starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in …

presents results of franchising in the world fashion industry and examines the situation in Croatia and North Macedonia. As a …Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and … starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in …

Considering the great importance of franchising for economic development at the global level, the research of this … franchising, this area is still insufficiently researched, especially in the Republic of Serbia. One of the biggest problems in … the field of franchising in the Republic of Serbia is insufficient information about franchising as a business concept and …

Considering the great importance of franchising for economic development at the global level, the research of this … franchising, this area is still insufficiently researched, especially in the Republic of Serbia. One of the biggest problems in … the field of franchising in the Republic of Serbia is insufficient information about franchising as a business concept and …

Macedonia. The two main theoretical frameworks - the resource-based view and the industrial model will be used to explore the …