Liu, Ye; Zhang, Ke; Xue, Weili; Zhou, Ziyu - In: Financial innovation : FIN 10 (2024), pp. 1-43
Crowdfunding provides a novel and potential way for innovative but risky new ventures to fund their new product development (NPD) projects. To help potential investors evaluate the projects and enhance the credibility of disclosure, founders are struggling with how to phrase the project...