Similar Search Results

"I have a dream" the vividness effect in international business communication

Brunzel, Johannes; Oelsnitz, Dietrich von der - In: Corporate communications : an international journal 27 (2022) 1, pp. 34-52

Persistent link: https://www.econbiz.de/10012798011

Signale der Macht : eine Analyse indirekt wahrnehmbarer Machtindikatoren

Schmidt, Johannes; Brunzel, Johannes; Oelsnitz, … - In: Zeitschrift Führung + Organisation : ZfO 89 (2020) 3, pp. 146-151

Persistent link: https://www.econbiz.de/10012270624

Impression Management

Oelsnitz, Dietrich von der; Brunzel, Johannes - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 49 (2020) 3, pp. 279-281

Persistent link: https://www.econbiz.de/10012214662

Nicht-reaktive Messungen in der Managementforschung

Brunzel, Johannes; Oelsnitz, Dietrich von der; Schmidt, … - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 49 (2020) 11, pp. 4-9

Persistent link: https://www.econbiz.de/10012319767

“I have a dream” the vividness effect in international business communication

Brunzel, Johannes; von der Oelsnitz, Dietrich - In: Corporate Communications: An International Journal 27 (2021) 1, pp. 34-52

Purpose: The so-called vividness effect, painting a verbal picture to an audience and a key element of charismatic rhetoric, provides opportunities to make corporate communication more persuasive. The article seeks to provide evidence regarding: (1) the presence of the effect in written,...

Persistent link: https://www.econbiz.de/10012637834