MAIER, Andreea; SUĂRĂŞAN, Maria-Mihaela; NICOARĂ, … - In: Management & Marketing 7 (2012) 3
Nowadays, in a global competitive and dynamic environment, innovation becomes more and more relevant mainly because … are continuously changing. This paper presents a compilation of several various approaches on innovation, the influencing … factors and the importance of innovative culture and best practices of innovative companies. Innovation is highly recognized …