Describes a three‐year collaborative initiative between Northern Regional Health Authority and Durham University Business School which seeks to help 24 clinical directors, already heavily burdened with professional responsibilities, to assume quickly and perform effectively in new strategic...

Purpose – The purpose of this paper is to propose a theoretical framework for researching gender equality implications of Clinical Microsystems, a new public management‐based model for multi‐professional collaboration and improvement of health care delivery. Design/methodology/approach –...

The organization of the corporate marketing function has attracted increasing attention from marketers in the 1990s. This reflects both the significant conceptual developments in marketing theory and a questioning of the role of the centralized marketing department to organizations operating in...

Illustrates that a crucial dimension to any strategy to deliver customer‐orientation is that of the organisation’s cultural dynamics. If these are ignored, implementation may well fail. Within the marketing discipline this issue is, however, usually only touched upon. Reports on a grounded...

Purpose – The purpose of this paper is to estimate the key socio‐economic and demographic factors influencing the utilization of antenatal care services in Ghana. Design/methodology/approach – The paper utilizes the most recent Ghana Demographic and Health Survey (GDHS V) data. The...

Purpose The purpose of this paper is to assess whether the relative efficiency of South African municipalities in primary health care and hospital care is different and whether South African municipalities can learn from each other to improve on their efficiency. Design/methodology/approach The...

This paper attempts an overview of the literature on issues relating to the electronic provision of health information for the consumer, to provide a context for current work being undertaken by the Internet Studies Research Group (ISRG) examining the impact of various electronic platforms....

City University and the University of Sheffield have been commissioned by the Department of Health to evaluate the use of digital interactive television as a source of health information. The aim of this study was to evaluate access issues related to one of these pilot projects, the Living...

Reports on a qualitative study exploring a highly innovative digital TV pilot service. Focus groups of medical and health information professionals, “condition‐specific” subjects and “general interest” volunteers were recruited to obtain views about the videos generally, in terms of...

Provides a summary of a Department of Health funded research study investigating performance and impact of four pilot digital interactive television services in the consumer health field. These were launched in various locations in the UK in 2001. Text and video, interactive and transactional...