Mayer, Thierry; Melitz, Marc J.; Ottaviano, Gianmarco I. P. - 2016
reallocations - induce productivity changes within the firm. We then empirically test for this connection between the demand shocks … and the productivity of multi-product firms exporting to those destinations. We find that the effect of those demand …We document how demand shocks in export markets lead French multi-product exporters to re-allocate the mix of products …