Hullgren, Maria; Söderberg, Inga-Lill - In: International Journal of Bank Marketing 34 (2016) 5, pp. 649-669
Purpose – The purpose of this paper is to investigate driving forces behind mortgage rate choice among homeowners in a … market of no mortgage rate spread. The study reported on was conducted in Sweden, a country relatively spared both from … major ways: first, the Swedish case is modeled against a review of international research on mortgage rate choice. Second, a …