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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications

Rodgers, Shelly; Ouyang, Sifan; Thorson, Esther - In: Digital advertising : theory and research, (pp. 3-18). 2017

Persistent link: https://www.econbiz.de/10011645994

Themed issue introduction: promises and perils of artificial intelligence and advertising

Rodgers, Shelly - In: Journal of advertising 50 (2021) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012483678

Why we need better measures of research impact in advertising : considerations for best practices to expand research's reach

Rodgers, Shelly - In: Journal of advertising research 58 (2018) 4, pp. 385-389

Persistent link: https://www.econbiz.de/10011966584

Intermedia effects for appropriate/inappropriate print and internet stimuli

Rodgers, Shelly - In: Advertising, promotion, and new media, (pp. 51-67). 2015

Persistent link: https://www.econbiz.de/10011708653

Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 5, pp. 531-534

Persistent link: https://www.econbiz.de/10013417518

Reflections on my editorship of the Journal of Advertising : postlude editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 5, pp. 650-651

Persistent link: https://www.econbiz.de/10013417535

What a difference 50 years makes! : editorial

Rodgers, Shelly - In: Journal of advertising 51 (2022) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10013362226

Advertising theory

Rodgers, Shelly (ed.); Thorson, Esther (contributor) - 2012

Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency...

Persistent link: https://www.econbiz.de/10009522965

Advertising theory

Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2019 - Second edition

Persistent link: https://www.econbiz.de/10013180207

Are "well-told" stories of cancer worn out? : insights on persuasion characteristics used in cancer narrative PSAs

Rodgers, Shelly; Stemmle, Jon - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 257-283

Persistent link: https://www.econbiz.de/10012289870