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David against Goliath: How creative communication helps small advertising agencies survive in a market led by giant agencies

Åström, Jenny-Maria; Sanz, Karim Carroum; Hagström, … - In: International Journal of Business and Economic Sciences … 10 (2017) 3, pp. 18-46

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the study, the authors keep a qualitative approach: we first...

Persistent link: https://www.econbiz.de/10011932798

Entrepreneurial orientation in family and non-family firms: Evidence from Bulgaria

Yordanova, Desislava Ivanova - In: International Journal of Economic Sciences and Applied … 4 (2011) 1, pp. 185-203

Despite the importance and potential role of entrepreneurship for economies in Central and Eastern Europe, little attention has been devoted to identifying which factors contribute to the entrepreneurship in the region. The purpose of the present study is twofold. First, there is a comparison of...

Persistent link: https://www.econbiz.de/10010289379

Entrepreneurial orientation, executives individualism and Firm Performance: The moderating role of executives individualism

Yucel, Ilhami - In: Far East Journal of Psychology and Business 5 No 3 Paper 3 December (2011) 3, pp. 63-77

its relationship with performance is more complex. This study examines how executive individualism impact the relationship … between EO and firm performance within a sample of 218 US small and medium-sized firm (an SME). Executives individualism is … used as the moderating variable for explaining the relationship between entrepreneurial orientation and firm performance …

Persistent link: https://www.econbiz.de/10010858096

Entrepreneurial orientation, environmental hostility and SME profitability.

Martins, Izaias; Rialp, Alex - In: Cuadernos de Gestión 13 (2013) 02, pp. 67-88

This study investigates the effect of the entrepreneurial orientation (EO) on SME financial performance. The essay also …

Persistent link: https://www.econbiz.de/10011003223

ENTREPRENEURIAL ORIENTATION IN SMES: RISK-TAKING TO ENTERING INTERNATIONAL MARKETS

Basile, Alessandro - In: Far East Journal of Psychology and Business 7 No 2 Paper 1 May (2012) 1, pp. 1-21

potential to offer contributions to internationalization performance. Quantitative survey on 71 Sicilian SMSs reached valuable …

Persistent link: https://www.econbiz.de/10010555032

Entrepreneurial orientation in family and non-family firms: evidence from Bulgaria

Yordanova, Desislava Ivanova - In: International Journal of Business and Economic Sciences … 4 (2011) 1, pp. 185-203

Persistent link: https://www.econbiz.de/10008914239

Matching imitative activity of high-tech firms with entrepreneurial orientation

Najda-Janoszka, Marta - Volkswirtschaftliche Fakultät, … - 2012

As pointed by numerous scholars high technology sectors are very apt for studying entrepreneurial activities due to their high levels of innovativeness. However, taking into account the highly dynamic and substantially hostile environment in those sectors innovation may often not be the best...

Persistent link: https://www.econbiz.de/10011110549

David against Goliath : how creative communication helps small advertising agencies survive in a market led by giant agencies

Åström, Jenny-Maria; Sanz, Karim Carroum; Hagström, … - In: International journal of business and economic sciences … 10 (2017) 3, pp. 18-46

Persistent link: https://www.econbiz.de/10011824293

Assessment of the performance and competitiveness of the selected clusters in the Moravian-Silesian Region

Stverkova, Hana; Humlova, Vlasta - 2015

region. The partial aim is a generalization of international methodologies for assessing the performance of clusters and … evaluation of cluster initiatives. There will also be proposed basic precautions that should lead to the desired performance …

Persistent link: https://www.econbiz.de/10012232393

Does the compensation gap between executives and staffs influence future firm performance? : the moderating roles of managerial power and overconfidence

Liu, Ping; Hosain, Md Sajjad; Li, Liyan - In: International journal of management and economics 55 (2019) 4, pp. 287-318

organization's future performance for listed Chinese firms. In addition, two other moderator variables have been included in the …, it was found that there is a moderate positive relationship between the pay gap and firms' future performance. The … performance. The authors hope that this empirical study can guide the academicians intending to further excavate in this …

Persistent link: https://www.econbiz.de/10012198589