Pohlmann, Attila; Velasco, Franklin; Guerra-Leal, Eva M.; … - In: Consumer Behavior in Tourism and Hospitality 18 (2022) 1, pp. 66-80
Purpose Place identity refers to the combination of physical setting, social interactions, emotions and associated meanings. This research paper aims to broaden knowledge about boutique concepts and to examine the role of advertisement types suited to generate a heightened sense of place for...