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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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To bin or not to bin? : the role of perceived consumer effectiveness on sustainable disposal behavior
Habitzreuter, Anna Mei - 2018
Persistent link: https://www.econbiz.de/10012004686
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Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations
Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 295-314
Persistent link: https://www.econbiz.de/10014282767
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Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: Qualitative market research : an international journal 13 (2010) 4, pp. 389-413
Persistent link: https://www.econbiz.de/10008688951
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The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10003977265
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"You never walk alone" : how loyal are soccer fans to their clubs when they are struggling against relegation?
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Schmitt, Marco - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 649-675
Persistent link: https://www.econbiz.de/10008825839
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New insights into the acceptance of mobile internet services : a mixed-method approach
Groeppel-Klein, Andrea; Koenigstorfer, Joerg - In: International journal of internet marketing and … 4 (2007) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10003560278
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Healthful food decision making in response to traffic light color-coded nutrition labeling
Koenigstorfer, Joerg; Gröppel-Klein, Andrea; Kamm, … - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10010373764