Carlos, Rafael; Amaral, Daniel Capaldo; Caetano, Mauro - In: Innovation & management review 15 (2018) 3, pp. 321-336
Purpose: Roadmapping has been used as an approach to support market, product and technology-integrated planning, resulting in a document commonly known as a roadmap. Despite the gains made in relation to the technique, recent studies indicate that most users leave or have difficulties in...