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This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
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, and challenges of early internationalization approaches of firms in transition and emerging markets (TEMs). Applying … internationalization strategy. It appears that internationalization literature focusing on emerging markets is biased towards China. The …), provide a cross-country analysis and evaluation of internationalization strategies of TEMs. …
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