Corbett-Etchevers, Isabelle; Parmentier-Cajaiba, Aura - Groupe de REcherche en Droit, Économie, Gestion … - 2013
This paper studies why and how managers develop 'strategizing tools'. We call strategizing tools those self-made tools crafted by managers as opposed to off-the-shelf established strategy tools, such as BCG matrix, five forces, etc. We conceptualize strategizing and the crafting of tools as...