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The Blakemore strawberry
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Werbewirkung
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4,021
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Chaloupka, Frank J.
87
Pelsmacker, Patrick de
61
Gierl, Heribert
58
Grossman, Michael
57
Tauras, John A.
52
Goel, Rajeev K.
49
Frey, Bruno S.
46
Dave, Dhaval
44
Esch, Franz-Rudolf
44
Viscusi, W. Kip
44
Kvasnicka, Michael
39
Siedler, Thomas
37
Kenkel, Donald Scott
36
Gruber, Jonathan
35
Saffer, Henry
35
Bauer, Hans H.
34
Göhlmann, Silja
34
Dens, Nathalie
33
Eisend, Martin
32
Mathios, Alan D.
32
Adda, Jérôme
31
Diehl, Sandra
31
Lillard, Dean R.
31
Anger, Silke
28
Pesko, Michael F.
28
Septianto, Felix
27
DeCicca, Philip
26
Markowitz, Sara
26
Rees, Daniel I.
26
Sabia, Joseph J.
26
Stutzer, Alois
26
Reijmersdal, Eva A. van
25
Sloan, Frank A.
25
Taylor, Charles Raymond
25
Terlutter, Ralf
25
Zinman, Jonathan
25
Wilbur, Kenneth C.
24
Cornaglia, Francesca
23
Kaiser, Harry M.
23
Kirchler, Erich
23
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National Bureau of Economic Research
191
Springer Fachmedien Wiesbaden
35
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
33
World Bank Group
32
Institute for the Study of Labor (IZA)
25
Center for Tobacco Control Research and Education, UC San Francisco
21
OECD
17
Department of Economics and Related Studies, University of York
14
Springer-Verlag GmbH
11
Economics Research, World Bank Group
10
Edward Elgar Publishing
8
Europäische Kommission
8
University of Western Sydney, Nepean / Department of Economics
8
Books on Demand GmbH <Norderstedt>
7
FAO
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
World Bank
7
World Health Organization
7
Shaker Verlag
6
Center for Intergenerational Studies, Institute of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
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Ekonomiska forskningsinstitutet <Stockholm>
5
Erasmus Research Institute of Management
5
European Productivity Agency
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Fachhochschule Reutlingen / European School of Business
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International Labour Organization (ILO), United Nations
5
Organisation for Economic Co-operation and Development
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Technische Universität Braunschweig
5
Vereinte Nationen / Wirtschaftskommission für Europa
5
C.E.P.R. Discussion Papers
4
Centre for Economic Performance, LSE
4
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
4
European Association of Agricultural Economists - EAAE
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
4
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
International Association for Research in Economic Psychology
4
Rheinisch-Westfälisches Institut für Wirtschaftsforschung (RWI)
4
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Journal of advertising research
273
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
233
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
198
NBER working paper series
189
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
153
Journal of promotion management : JPM
117
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
94
Journal of retailing and consumer services
92
IZA Discussion Papers
87
Journal of economic psychology : research in economic psychology and behavioral economics
84
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
61
Health marketing quarterly
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
World Bank E-Library Archive
57
IZA Discussion Paper
56
Health economics
55
Marketing : ZFP ; journal of research and management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Asia Pacific journal of marketing and logistics
38
The journal of product & brand management
38
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ECONIS (ZBW)
14,088
RePEc
443
USB Cologne (EcoSocSci)
338
EconStor
222
Other ZBW resources
35
USB Cologne (business full texts)
8
OLC EcoSci
7
BASE
4
ArchiDok
3
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91
Prominente und Logos in der Werbung
Baumann, Axel
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 225-235)
.
2007
Persistent link: https://www.econbiz.de/10003512990
Saved in:
92
Details matter : the impact of presentation and information on the take-up of financial incentives for retirement saving
Saez, Emmanuel
-
2007
Persistent link: https://www.econbiz.de/10003515903
Saved in:
93
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Saved in:
94
Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
Saved in:
95
An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
96
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
97
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
98
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
99
The psychology of advertising
Fennis, Bob Michaël
;
Stroebe, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003874948
Saved in:
100
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
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