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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
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Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin; Song, Jing; Li, Xinrui - In: Journal of global marketing 37 (2024) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
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SoLoMo - Always-on im Handel : Die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit - 2015 - 2., überarb. Aufl. 2015
Always-on und Always-in-Touch – das neue Kaufverhalten -- Social Commerce als Basisfaktor Nr. 1 des SoLoMo -- Location Based Services als Basisfaktor Nr. 2 des SoLoMo -- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo -- Empirische Studie von kaufDA – Status und Potenziale von Location...
Persistent link: https://www.econbiz.de/10014020187
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Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.; Zhao-Serrano, Qianyu - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin; Jin, Fei - In: Electronic commerce research 23 (2023) 4, pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi; Cui, Xuebin; Sun, Yacheng - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 659-678
Persistent link: https://www.econbiz.de/10014383233