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Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin; Zhu, Ting; Chen, Yubo - In: Journal of retailing 100 (2024) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit; Gaiser, Christian W. - 2015 - 2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010033
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A. - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
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Planning and implementing effective mobile marketing programs
Berman, Barry - In: Business horizons 59 (2016) 4, pp. 431-439
Persistent link: https://www.econbiz.de/10011514833