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Transformative Marketing : Combining New Age Technologies and Human Insights
Kumar, Vikas; Kotler, Philip - 2024
Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...
Persistent link: https://www.econbiz.de/10014558556
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Application of support vector machine for Arabic sentiment classification using Twitter-based dataset
Alyami, Sarah N.; Olatunji, Sunday O. - In: Journal of information & knowledge management : JIKM 19 (2020) 1, pp. 2040018-1-2040018-13
Persistent link: https://www.econbiz.de/10012292664
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Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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Are sales as we know it dying ... or merely transforming?
Moncrief, William C. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 4, pp. 271-279
Persistent link: https://www.econbiz.de/10011794653
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ChatGPT : it’s here, whether we want it or not!
Litvin, Stephen Wayne; Pei-Sze Tan, Karen - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 393-402
Persistent link: https://www.econbiz.de/10014634776
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Letting the computers take over : using ai to solve marketing problems
Overgoor, Gijs; Chica, Manuel; Rand, William; … - In: California management review 61 (2019) 4, pp. 156-185
Persistent link: https://www.econbiz.de/10012175576
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The social process of coping with work-related stressors online : a machine learning and interpretive data science approach
Sajjadiani, Sima; Daniels, Michael A.; Huang, Hsuan-Che … - In: Personnel psychology : a journal of applied research 77 (2024) 2, pp. 321-373
Persistent link: https://www.econbiz.de/10014535950
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Using Machine Learning to Build a Classification Model for IoT Networks to Detect Attack Signatures
Submitter, International Journal of Computer Networks & … - 2021
that face the IoT networks. To counter such attacks, companies should implement an efficient classification/detection model …, which is not an easy task. This paper proposes a classification model to examine the effectiveness of several machine …
Persistent link: https://www.econbiz.de/10013243161
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Development of a patient health monitoring system based on a service-oriented architecture using artificial intelligence
Boloban, Oleh; Pysmennyi, Ihor; Kyslyi, Roman; … - In: Technology audit and production reserves 3 (2024) 2/77, pp. 23-29
Persistent link: https://www.econbiz.de/10015076458
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Finding people with emotional distress in online social media : a design combining machine learning and rule-based classification
Chau, Michael; Li, Tim M. H.; Wong, Paul W. C.; Xu, … - In: MIS quarterly 44 (2020) 2, pp. 933-955
Persistent link: https://www.econbiz.de/10012261986