//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Seeing brands as humans : deve...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,903
Konsumentenverhalten
81,454
Relationship marketing
26,468
Beziehungsmarketing
25,793
Messung
22,665
Measurement
22,451
Theorie
17,829
Brand management
17,822
Theory
17,539
Markenführung
17,409
Brand image
11,265
Markenimage
11,153
Markenartikel
9,324
Deutschland
8,758
Customer satisfaction
8,730
Kundenzufriedenheit
8,487
USA
8,317
Brand
8,285
Germany
7,982
United States
7,971
Service quality
6,898
Dienstleistungsqualität
6,814
Social Web
6,740
Social web
6,733
Online-Handel
6,181
Online retailing
6,165
Online-Marketing
6,023
Internet marketing
5,979
Perception
5,919
Wahrnehmung
5,391
Einzelhandel
5,005
Marketingmanagement
4,973
Marketing management
4,941
Retail trade
4,937
Electronic Commerce
4,856
E-commerce
4,671
Werbewirkung
4,435
Advertising effects
4,367
Experiment
4,079
Emotion
3,833
more ...
less ...
Online availability
All
Undetermined
48,468
Free
33,910
Type of publication
All
Article
96,729
Book / Working Paper
52,837
Journal
288
Other
44
Type of publication (narrower categories)
All
Article in journal
75,581
Aufsatz in Zeitschrift
75,581
Graue Literatur
14,316
Non-commercial literature
14,316
Working Paper
12,817
Aufsatz im Buch
12,594
Book section
12,594
Arbeitspapier
11,638
Hochschulschrift
5,401
Thesis
3,915
research-article
3,870
Collection of articles of several authors
2,319
Sammelwerk
2,319
Aufsatzsammlung
1,532
Case study
1,282
Fallstudie
1,282
Conference paper
814
Konferenzbeitrag
814
Bibliografie enthalten
672
Bibliography included
672
Konferenzschrift
671
Dissertation u.a. Prüfungsschriften
589
Lehrbuch
494
Collection of articles written by one author
471
Sammlung
471
Textbook
417
Ratgeber
384
Article
358
Guidebook
355
Conference proceedings
347
Amtsdruckschrift
339
Government document
339
conceptual-paper
336
Reprint
317
review-article
304
review
269
case-report
210
Handbook
206
Handbuch
206
Systematic review
173
more ...
less ...
Language
All
English
128,397
German
16,765
Undetermined
3,323
French
665
Spanish
208
Polish
192
Italian
158
Russian
99
Swedish
53
Portuguese
44
Danish
35
Dutch
35
Lithuanian
33
Romanian
26
Norwegian
25
Hungarian
23
Czech
20
Finnish
19
Slovak
15
Croatian
12
Bulgarian
10
Serbian
10
Slovenian
9
Indonesian
8
Multiple languages
4
Kazakh
3
Chinese
3
Arabic
2
Bosnian
2
Malay (macrolanguage)
2
Turkish
2
Valencian
1
Japanese
1
Macedonian
1
more ...
less ...
Author
All
Bruhn, Manfred
201
Huber, Frank
181
Esch, Franz-Rudolf
173
Burmann, Christoph
167
Bauer, Hans H.
157
Homburg, Christian
154
Herrmann, Andreas
140
Han, Heesup
138
Wiedmann, Klaus-Peter
132
Belk, Russell W.
123
Mattila, Anna S.
119
Phau, Ian
116
Sheth, Jagdish N.
109
Grunert, Klaus G.
105
Kumar, V.
105
Gierl, Heribert
104
Ravallion, Martin
103
Meffert, Heribert
100
Baumgarth, Carsten
99
Melewar, T. C.
95
Verhoef, Peter C.
95
Alkire, Sabina
89
Grewal, Dhruv
87
Walsh, Gianfranco
86
Foxall, Gordon R.
85
Khare, Arpita
85
Lusk, Jayson L.
85
Ahlert, Dieter
84
Loureiro, Sandra Maria Correia
80
Thaichon, Park
80
Tomczak, Torsten
80
Usman, Osly
79
Keller, Kevin Lane
78
Sattler, Henrik
77
Bagozzi, Richard P.
76
Laroche, Michel
76
Spiller, Achim
76
Diewert, Walter E.
75
Dwivedi, Yogesh Kumar
75
Bruwer, Johan
73
more ...
less ...
Institution
All
National Bureau of Economic Research
932
OECD
375
Springer Fachmedien Wiesbaden
313
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
72
Université Paris-Dauphine (Paris IX)
61
Verlag Dr. Kovač
60
World Bank
60
IGI Global
55
International Labour Organization (ILO), United Nations
53
Edward Elgar Publishing
43
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
38
Organisation for Economic Co-operation and Development
34
European Association of Agricultural Economists - EAAE
32
International Energy Agency
32
Haufe-Lexware GmbH & Co. KG
29
Information Resources Management Association
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Friedrich-Schiller-Universität Jena
25
HAL
25
Europäische Kommission / Gemeinsame Forschungsstelle
24
Nomos Verlagsgesellschaft
22
Springer International Publishing
21
Universität Mannheim
20
Basel Committee on Banking Supervision
19
World Bank Group
19
Österreichisches Institut für Wirtschaftsforschung
19
Nordic Council of Ministers
18
Christian-Albrechts-Universität zu Kiel
16
International Food Policy Research Institute (IFPRI)
16
Oxford Poverty & Human Development Initiative
16
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
16
European University Institute / Department of Economics
15
Europäische Kommission
15
INSEAD
15
International Water Management Institute (IWMI)
15
RWTH Aachen
15
Springer Gabler <Firma>
15
Université Paris-Dauphine
15
more ...
less ...
Published in...
All
Journal of business research : JBR
2,599
Journal of retailing and consumer services
2,186
International journal of hospitality management
978
NBER working paper series
922
SpringerLink / Bücher
896
Working paper / National Bureau of Economic Research, Inc.
802
International journal of consumer studies
788
Psychology & marketing
770
NBER Working Paper
706
The journal of brand management : an international journal
706
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
European Journal of Marketing
577
Industrial marketing management : the international journal for industrial and high-tech firms
567
Tourism management : research, policies, practice
544
The journal of product & brand management
506
European journal of marketing : EJM
469
Journal of marketing research : JMR
466
Asia Pacific journal of marketing and logistics
460
Journal of travel and tourism marketing
448
Journal of Consumer Marketing
446
Journal of marketing management : MM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
431
Journal of marketing
426
Journal of the Academy of Marketing Science
417
Journal of retailing
397
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
391
Journal of Product & Brand Management
390
The journal of services marketing
387
Marketing intelligence & planning
376
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
368
Journal of marketing communications
361
The service industries journal
361
Journal of strategic marketing
358
Journal of business ethics : JOBE
357
International journal of contemporary hospitality management
351
Marketing letters : a journal of research in marketing
350
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
346
Cogent business & management
344
Journal of international consumer marketing
342
Discussion paper series / IZA
337
more ...
less ...
Source
All
ECONIS (ZBW)
137,505
Other ZBW resources
5,283
USB Cologne (EcoSocSci)
2,637
RePEc
2,362
EconStor
1,677
BASE
277
USB Cologne (business full texts)
73
OLC EcoSci
71
ArchiDok
13
more ...
less ...
Showing
1
-
10
of
149,898
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a measure of
brand
pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
2
Measuring
brand
hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
The effect of perceived error stability,
brand
perception
, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
4
Community members'
perception
of
brand
community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
Brand
association in jewellery segment : scale development and validation
Jaggi, Shamily
;
Nim, Dheeraj
- In:
International journal of applied management science : IJAMS
12
(
2020
)
4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Saved in:
6
Brand
anthropomorphism : conceptualization,
measurement
and impact on
brand
personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
7
Why does this
brand
speak to me? : conceptualization, scale development, and validation of
brand
relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
8
Consumer
brand
engagement : refined
measurement
scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
9
Negative online
brand
engagement : conceptualisation, scale development and validation
Dong, Xinyu
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
Saved in:
10
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->