Purpose The purpose of this paper is to analyse international business (IB) scholarship and present current gaps and new realities to enhance scholarly discourse. Design/methodology/approach The paper divides the scholarship into three distinct sections. First, it interrogates the changing...

The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.