This paper studies the interaction between a genuine brand firm and a non-deceptive counterfeiter with endogenous quality and anti-counterfeiting effort decisions. We examine how such interaction affects the firms’ decisions and performances, consumers, and society in a vertical...

This paper studies equilibrium channel strategies in a mixed market with a public firm and a private firm. The public firm is concerned with social welfare, while the private firm aims to maximize its own profit. Each firm decides whether to adopt an integrated or a decentralized channel. We...