Purpose - One of the major trends in today’s businesses is big data (BD). While research on various aspects of BD is flourishing, little is empirically known about its impact on firms' strategies. Furthermore, research on the use of BD and its effects in international firms is in its embryonic...

"This book will help executives learn to lead and manage analytics initiatives effectively by focusing on the parts of the analytics process leaders can control the Five Manageable Tasks for impactful analytics. These key tasks come from the concept of the Five Manageable Tasks from the INFORMS...