"As per Gartner there are eight major dimensions of Business Ecosystems namely Openness, Strategy, Participants, Relationships, Value Exchange, Industries, Complexity and Technology. However, Business Ecosystems are much more complex than the interactions of these dimensions. Innovative Capacity...

Corona Virus Disease (Covid-19) has had a significant impact on the economy, including the micro, small, and medium enterprises (MSMEs) sector. One of the efforts of MSMEs to survive is to switch to digital. The city government of Samarinda grabs this opportunity by releasing a mobile...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...