This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed differently than those with more resources, even when making identical choices. A series of five experiments reveal that ethical purchases...

Consumption patterns influence our quality of life in deep ways, having a substantial effect on both the individual and the society as a whole. Most consumption decisions we make on a daily basis may have an ethical content. Normally our ethical concerns result from personal beliefs and societal...