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Our Business Model (BM) teaching approach helps students to understand three essential dimensions of cognitive exploration strategies and to experience negotiation strategies in groups for designing a first BM. Didactically, it follows Kolb's Experiential Learning Cycle, including individual...
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decision-making, founders need to be supported by cognition service systems beyond the current competitive intelligence systems …
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Models -- Chapter 3: The Sharing Of (Mental) Business Models -- Chapter 4: Cognition And Business Model Innovation -- Chapter … 5: Open Questions On Cognition And Business Modelling. …This book explores how theories of cognition inform our theoretical understanding of business models and business model …
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