Purpose – The article aims to discuss the relationship of culture and tourist behavior. The focus of the study is to propose an extended research framework related to individualism/collectivism culture and group travel intention. The article seeks to argue that group travel intention and...

Purpose – This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase...

Purpose This study aims to examine the direct relationships between behavioral intention and factors driving the growth of the wellness tourism industry in the USA. Relationships were hypothesized based on alternative explanations for the rise in popularity of wellness tourism in research...

Purpose – The purpose of this paper is to gauge potential interest in equestrian events for a proposed multi-use international horse park. Design/methodology/approach – Multi-stage, mixed methods were employed, including interviews with industry professionals at competing horse parks, a...