Showing 81 - 90 of 97
Purpose: This study aims to investigate how prior reviews posted by other consumers affect subsequent consumers’ evaluations and to what extent the review temporal distance can increase or reduce the social influence of prior reviews. In this study’s restaurant context, review temporal...
Persistent link: https://www.econbiz.de/10012068982
Purpose: This paper aims to examine the influences of the number of hotel management responses and especially the textual similarity in hotel management responses to online reviews on hotel online booking. Design/methodology/approach: This study used the data from 437 hotels in New York City on...
Persistent link: https://www.econbiz.de/10012069257
Purpose: The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series of psychographic and attitudinal characteristics....
Persistent link: https://www.econbiz.de/10012069324
Persistent link: https://www.econbiz.de/10012273663
Purpose: Online reviews are often likely to be socially influenced by prior reviews. This study aims to examine key review and reviewer characteristics which may influence the social influence process. Design/methodology/approach: Restaurant review data from Yelp.com are analyzed using an...
Persistent link: https://www.econbiz.de/10012275793
Purpose: With the growing online review manipulation and fake reviews in the hospitality industry, it is not uncommon that a consumer encounters disconfirmation when comparing the existing online reviews with his/her own product or service evaluation. The purpose of this study is to investigate...
Persistent link: https://www.econbiz.de/10012411636
Purpose - As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this...
Persistent link: https://www.econbiz.de/10013193255
Persistent link: https://www.econbiz.de/10012083666
This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...
Persistent link: https://www.econbiz.de/10010869845
Persistent link: https://www.econbiz.de/10006871086