Li, Hengyun; Zhang, Zili; Meng, Fang; Zhang, Ziqiong - In: International Journal of Contemporary Hospitality Management 31 (2019) 3, pp. 1273-1291
Purpose: This study aims to investigate how prior reviews posted by other consumers affect subsequent consumers’ evaluations and to what extent the review temporal distance can increase or reduce the social influence of prior reviews. In this study’s restaurant context, review temporal...