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Consumer Buying Behaviour in Fashion Retailling : Empirical Evidences

Azevedo, Susana; Pereira, Maria Madalena; Ferreira, … - 2009

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to...

Persistent link: https://www.econbiz.de/10014212805

Consumer Buying Behaviour in Organized Fashion Retail Outlets

Bagai, Smita; Kumar, Sandeep - 2022

According to the World Bank’s latest edition of the Global Economic Prospects, India is the fourth fastest growing economy in the world. Indian apparel industry which is the second largest contributor in the retail industry after food and grocery is seeing some major shifts. Entry of...

Persistent link: https://www.econbiz.de/10013299299

A Study on Consumer Buying Behaviour in Organized Fashion Retail Outlets – Impact of Color

Kumar, Sandeep; Bagai, Smita - 2022

Abstract: Buying behaviors are the decision processes. It is act of people involved in buying and using products. For understanding buying behavior, we need to understand why consumers make the purchases that they make, what factors control consumer purchases, and the altering factors in our...

Persistent link: https://www.econbiz.de/10013299300

Consumer Behaviour in Fashion Retail Industry - Role of Ecommerce in Indian Fashion Retail Industry

Kumar, Sandeep; Bagai, Smita - 2022

-commerce has advanced rapidly in the Fashion apparel and accessories industry. Many companies strive for strategies to progress …, benefits and also some challenges in an emerging economy in the context of Indian Fashion Retail industry …

Persistent link: https://www.econbiz.de/10013299302

Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences

Aslam, Usman - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364467

Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460819

How augmented reality can enhance fashion retail : a UX design perspective

Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80

Persistent link: https://www.econbiz.de/10013552683

Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers

Varshneya, Geetika - In: Journal of fashion marketing and management 26 (2022) 5, pp. 832-851

Persistent link: https://www.econbiz.de/10013555061

A cross cultural examination of "off-price" fashion shopping

Mortimer, Gary; Grimmer, Martin; Grimmer, Louise; Wang, … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1494-1517

Persistent link: https://www.econbiz.de/10013407449

Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

DK, Thilina - 2021

[enter Abstract BThe competition in the fashion retail industry is reaching new heights due to various demands of the … fashion consumers. As per the significant growth in the fashion retailing sector, marketers need to define strategies to … especially the rapid growth of the social networking sites (Facebook, Instagram, YouTube, Twitter), fashion retailers have to …

Persistent link: https://www.econbiz.de/10014087404