Purpose – This article aims to analyze a set of features in the managerial implications of the most-cited business-to-business (B2B) marketing articles which are related to their managerial relevance. The purpose is to further identify which are the most recurrent features of managerial...

Purpose Contemporary innovation policy investments rests on the assumption that the main problematic interface is the one between the non-business developing setting and a rather friction-free producer and user setting. Given a business landscape characterized by interdependencies, any...

The point of departure for this article is a newly established international research project focusing on industrial networks in the European furniture industry. The article offers an account of a theoretical journey starting from a qualitative analytical frame and leading to the development of...