Institutional pressures that exist across organizational fields function as invisible influences that impact the professionals working within them. However, little is known about how these forces influence the use of data in guiding digital communications. This field study is the first to apply...

Purpose – The purpose of this research is to present the findings of a longitudinal case study into the professionalisation of public relations practices and the institutionalisation of corporate social responsibility as a legitimate social and business arrangement. In doing so, there are...

Abstract: While corporate social responsibility has gained considerable academic, corporate and media attention, is it actually becoming institutionalised as a legitimate part of business? This paper investigates the relationship between corporate social performance, reputation and conformity...