, such as Fairtrade and organic products, implicitly question the legitimacy of mainstream brands in the market. Design …

legitimacy perception of consumers to entrepreneurs. Design/methodology/approach This study conducted secondary data analysis and … experiment to test how entrepreneurial deviation in morality affects legitimacy perception of consumers to entrepreneurs …. Findings The experimental results show that entrepreneurial deviation in morality negatively affects legitimacy perceptions of …

function is called the public sphere of organisational legitimacy and identity. Further, the paper describes three different …

understanding of legitimacy by organizations.  …

Horizon oil spill would have heightened the need for such positioning to repair the company’s legitimacy. Design …

legitimacy effect on the entry mode selection. Firms tend to follow the prior entry strategies of its rivals in the case of first …

formal and informal institutions affect the legitimacy of MNCs’ CSR marketing practices in the host country of Pakistan. The … extant MNC and international marketing literature. Particularly, MNCs’ CSR marketing legitimacy depends highly on the …

Purpose – The paper aims to clarify a debate about the legitimacy of entrepreneurship as a field of study. Katz and … Kuratko continued this discussion by evaluating the legitimacy as an academic discipline. Their work extends the earlier … potentially undermining perceptions of legitimacy. Research limitations/implications – This study was based upon feedback from 112 …

the resource dependence theory, entrepreneurial orientation, social embeddedness and legitimacy approaches. Findings – The …

interaction spaces that facilitate communication relating to alignment and provide the context for the legitimacy of these actions … development of trust and the role of legitimacy also provides areas that managers can focus upon in their relationship management …